Of the four people there only one is dealing with extinction. Dead is dead, anything else is negotiable. Vote for the gorillas. 25 grand and fame that id probably just piss away anyway is not worth a specie.
I don't know if it will help, but I'd feel like crap if I won and the gorillas went extinct.
On the other hand there is nothing saying we can't get anything out of this. You could ask cnn to put all the other heroes videos into an open/at least not so closed codec so that everyone could see them. Being the guy who got a major media outlet to guit supporting a monopoly would be a more than adequate consolation prize.